The Unsettling Reality For Today's Attorneys...
Uncover the Concepts that ANY Attorney can use to Dramatically Increase Profits, Lower Stress, Create More Balance, Become a Master of Time Management &
Live a More Fulfilled Life (and Legal Practice)
Live a More Fulfilled Life (and Legal Practice)
Identify the Indispensable Resources to Revolutionize Your Legal Practice... Today!
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The Attorney Essentials Course is Now OPEN...
You'll Have Full Lifetime Access to:
- The Tactics and Strategies that Law Schools, MBAs & The Business World Don't Tell You...
- How to Dramatically Improve your Marketing, Media & Messaging to convert more Prospects to Paying Clients...
- Methods to Lower Stress and Create More Balance Inside Your Legal Practice...
- How to Sell your Services without Sleaze...
- Ways to both Protect & Scale Your Law Firm
- Processes & Procedures that make your Success Easy to Duplicate
- And Many More Lessons....
Your Attorney Essentials Instructors:
Draye Redfern
Founder of Ultimate Attorney
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He is also the President of Redfern Media, a marketing and consulting agency that helps Professional Service providers such as: accountants, financial advisors and attorneys expand their businesses through marketing.
In addition, Draye serves as Chief Operating Officer of Daniels-Head Insurance Agency which provides professional liability insurance solutions to more than 8,600 law firms annually across the United States.
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Mary Jane Dykeman, JD
Partner at DDO Health Law
Mary Jane Dykeman is a Partner at Dykeman & O’Brien LLP in Toronto (DDO Health Law). She has practiced health law for two decades, and loves the complex cases it brings. She decided a couple of years ago that without making significant changes to law and life, her current approach could not be sustained. That’s when her entrepreneurial roots kicked in.
Having taught mental health at Osgoode, her alma mater, for 13 years, Mary Jane sees firsthand the burnout attorneys face. The pace of law is only increasing as technology makes everyone more accessible, and the chase of the billable hour cannot be scaled.
A dynamic speaker and thought leader, Mary Jane has embraced the challenge to transform the lives of attorneys worldwide.
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We're Pulling Back the Curtain and Uncovering the Methods that Can Completely Revolutionize the Way You Practice Law...
It's a complete implementation program, that covers the necessary essentials to operate, scale and thrive inside your law practice. By the end of the course you will have the knowledge and tools necessary to prosper and profit, regardless of whether you are just starting your law career, or are a seasoned veteran.
In other words, we are going to help you craft your very own blueprint for the law practice that you dream of, and we’re going to walk with you the entire process, step-by-step.
The content in the Attorney Essentials Course features 11 Sections that will guide you through the processes, tactics and strategies that are essentials for any attorney to have in their “legal toolbelt.”
Section 1: Learn The Foundations & Uncover the Work that Rewards You...
In Section 1, we discover the reasons that initially compelled you to become an attorney, and then uncover the work that you enjoy doing and rewards you the most financially.
Simply put, if you enjoy what you are doing and you are well paid for your services, then you can lay the proper foundation to achieve more success, have less stress and be happier in your career.
These are the fundamental principles that will allow you to go from a hesitant, yet hardened, attorney who is desperate to operate a law practice that doesn’t suck-the-life out of you, to a successful attorney, with an incredible work/life balance and a rewarding career.
Section 2: The Current State of Law & The Evolving Legal Landscape...
Section 3: Addressing Legal Burnout (Vices & Devices)
Once we get through the Current State of Law and the Foundational lessons, we will tackle the complex issue of Legal Burnout that plagues countless attorneys.
According to a recent study, nearly 1/3 of attorneys abuse alcohol and approximately 28% of attorneys suffer from depression... With figures like these, there is something clearly “off” with how attorneys deal with stress, and operate their legal careers.
In this lesson we will go head-to-head with the overwhelm attorneys face, then walk you through solutions that can lower the pressure, alleviate stress and help you implement effective time management practices inside your law office. We want you to be poised, healthy and ready for action... This means taking a hard look (and honest look) at where you are now.
By the end of Section 3, you will have completed one of the most honest and direct self-assessments you have done in years, and learned how attorneys can tackle complex problems without being paralyzed by stress, anxiety or turning to negative outlets.
Section 4:
Technology and You...
Technology and You...
Once we start Section 4, you'll have an incredibly solid foundation that we can then use to carry you forward into one of the most challenging topics attorneys grapple with.
Technology!
Technology is meant to help; NOT hinder. Yet, many attorneys are dreadfully afraid of technology and it’s increasing presence in the traditional law firm.
In this section, we will discuss the regulatory landscape of technology, the barriers that serve as roadblocks for many attorneys, then outline a series of solutions that can allow you to use technology to significantly impact your life and your practice for the better.
We will also cover a variety of technology pieces that you should consider using inside your law firm.
Section 5:
Finding The Ultimate Client...
Finding The Ultimate Client...
Every attorney enjoys working with clients who appreciate and acknowledge your legal expertise and who are happy to pay for your legal services. We call these the “Ultimate Clients”. Unfortunately, many of these “Ultimate Clients” don’t appear as often as they could...
The reason why?
Many attorneys do not operate as the type of attorney who can attract an "Ultimate Client."
Ultimate Clients want to work with attorneys who communicate effectively with them. More importantly, these clients want to feel as though their attorney “gets them” and understands their complex needs, then delivers top of the line legal work to solve their toughest challenges.
In this Section, we will walk you through how you too can discover who your Ultimate Client is, and then, subsequently, how you too can attract that Ultimate Client time and time again.
Section 6:
How to Lead with Value...
How to Lead with Value...
Section 7:
Marketing, Media & Branding Your Law Firm...
Marketing, Media & Branding Your Law Firm...
This is the part of the course, where we are going to personally walk you through how you can revolutionize the Marketing and Branding of your law firm.
Almost every attorney seems to market their services in the exact same way.... Yellow pages, Business Networking Groups, Billboards & Ads in leaflets... Not only is this is extremely dated (and expensive), it’s extremely crowded and noisy because EVERY OTHER ATTORNEY IS DOING EXACTLY THE SAME THING!!
In today’s 21st century, your potential customers don’t want to be berated with ineffective sales communications and a barrage of advertisements that don’t accurately and acutely communicate to the customer on the other end.
Said differently, NO ONE CARES ABOUT YOUR TRADITIONAL ADVERTISING.
This lesson will take a DEEP DIVE into how you can stand apart from the crowd and show that you are DIFFERENT. More importantly, you are going to learn how to convey to customers that You Care... (something that many attorneys do, but don’t properly convey to the customer).
In addition, we will demonstrate how you can create Personalized communication to attract an endless stream of new leads to your practice that is both Automated & Specific to the person reading your communications.
If that isn’t enough, we will introduce tactics that you can use to elevate your status both online and in your community to position you as a THOUGHT LEADER among your peers.
Section 8:
Selling without Sleaze...
Selling without Sleaze...
Alright... So by this point in the course, we will have shown you beyond a shadow of a doubt, what it will take to achieve more balance inside your law practice, how to find the Ultimate Client, and how to Market your business...
...but then what?
Once you have a client interested in your services, you still need to have the necessary skillsets to sell them your services and secure a signed retainer agreement.
This is easily overlooked. However, all the marketing in the world won’t help you if you can’t convince a prospect to retain you...
This is where it can get extremely uncomfortable for many attorneys... Most attorneys don’t want to come across as Sleazy or Pushy, which often results in potential business literally slipping through their fingers as the prospective client strolls down the street to the next attorney (who will actually close them).
The agony of losing a client because you couldn’t close the sale is something that every attorney has experienced... and in this lesson we will help mitigate that agony so that you can close the sale and secure those signed retainer agreements.
Section 9:
Refining the Billable Hour Model...
Refining the Billable Hour Model...
The Billable Hour – the foundation of the traditional law practice...
While deeply ingrained in the legal culture, the billable hour is one of the least effective ways to actually leverage your time and prosper in your legal practice.
Fortunately, there are numerous ways that you can generate revenue inside your law firm without exchanging time for money (the billable hour’s demise is now within reach)....
In the following lesson, we will cover how you can begin to leverage your time and break free from the traditional models of exchanging your time for dollars, while simultaneously increasing your bottom line!
However, before we do, we want to help you maximize your current billable hour model and refine it so that you can build amazing rapport and enhance the relationship with your clients.
So, if you’re wedded to the prehistoric model of the billable hour, this lesson will help you maximize the billable hour’s functionality, effectiveness & benefits in order to augment your income and success.
Section 10:
Predictable Pricing - The Value/Flat Fee Billing Models...
Predictable Pricing - The Value/Flat Fee Billing Models...
This lesson is without a doubt the most Controversial Lesson that we have ever created.
In fact, just hearing the term, Value Billing, or Flat Fee Billing is enough to make some attorneys cringe...
Well, in this (no-cringing-allowed) lesson we are going to outline two types of billing models that are starting to create rifts within the attorney community.
In this lesson, we will walk you through the strategies that can take you down the path toward leveraging your time while maximizing your income.
We want to free you of the billable hour model, lower your stress and the confines that traditional law practices place on you.
Even if you are steadfast in your resolve to maintain your existing billable hour model – this lesson will make you take a long hard look at the possibilities that exist if you eventually relinquish your cherished billable hour model...
Section 11:
Building & Scaling
Your New Asset
Building & Scaling
Your New Asset
By now, you've seen that it's possible to grow and be more fulfilled inside of your law practice without working 80+ hours per week, getting an MBA in marketing, or being pushy or manipulative while selling your services.
After you have begun to implement the strategies that we have worked on together, you will start to achieve more and more success that can easily be replicated using the strategies in this lesson.
All successful businesses have procedures & processes to help systematize their results and profits. This makes success predictable and easy to replicate and..
...Law firms are no exception to this rule.
This lesson will cover various strategies that you can use to adopt systems that will help you scale your newly redesigned and profitable asset... Your Law Firm!
If that isn’t enough, this lesson will also outline various ways to Reduce, Eliminate, or Mitigate conflict with clients or prospects using processes to help foster your continued growth.
There are...
11 Jam Packed Sections,
& Over 20 Video Lessons
11 Jam Packed Sections,
& Over 20 Video Lessons
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Bonus #1:
Protect Your Law Firm
For The Future...
Protect Your Law Firm
For The Future...
Bonus #2:
Employee Retention & Succession Planning...
Employee Retention & Succession Planning...
In our second Bonus Lesson we are going to take you through a variety of ways that you can keep your employees engaged, motivated and willing to maximize productivity every day on your behalf.
The hardest part of doing business are the people...
However, the most rewarding part of business is also the people.
We want to leave you equipped with the knowledge necessary to make sure that once you hire a staff member, they will stay engaged, happy, and working for you for years to come. This can easily eliminate countless additional stressors and the high costs of recruiting and training a new employee, or working without the right support.
Additionally, we cover a variety of strategies that you’ll need to consider when the time comes to eventually appoint your successor(s) as you exit the field of law. It’s never too early to start planning for the future!
Having an exit strategy that is written down ahead of time can alleviate a considerable amount of pressure and conflict toward the end of your career.
In this final lesson, we will walk you through some of the ideas that are imperative to consider before you pack up your box and enjoy the next adventures in your life.
What Are You Waiting For?
This course is a Comprehensive Analysis of what it takes to Thrive Inside Your Legal Practice
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The Attorney Essentials Course is Now Open...
Today you can purchase the entire Attorney Essentials course for $1,197.
I think you'll agree that price is more than fair, especially when you consider that we’re about to give you a chance to go through the Attorney Essentials program for FREE...
This is one of the few opportunities that you will have in life to invest in yourself with 100% guarantee and absolutely no downside.
We want to make this an absolutely no-brainer of a decision for you that is completely safe, and without any risk whatsoever on your part and we are willing to do it with an unprecedented double guarantee that is absolutely unheard of.
The first part of the guarantee is that we will give you a...
30-Day Money-Back Guarantee,
No-Questions-Asked...
No-Questions-Asked...
We’re Going To Cut You A Check
& Pay You To Complete The Attorney Essentials Course ...
& Pay You To Complete The Attorney Essentials Course ...
Seriously... We mean it!
In the Attorney Essentials course, we will walk you through all of the strategies necessary to significantly upgrade your law practice, lesson by lesson.
When you complete the course, you’ll have the knowledge necessary to dramatically improve your law firm and revolutionize the way that you practice, how clients find you, and how you are perceived in your community.
As you proceed through the course, all you have to do is take notes and jot down your key takeaways or insights from each lesson. Then, once you have completed the course, simply create a 10-30 second video that shares your favorite insight or lesson from the course.
Once you do, email your notes and the link to your video to Support –at— UltimateAttorney.com anytime over the next six months and we will send you a check for $1,197 to completely cover the cost of the entire course.
Why are we willing to do this?
It's actually incredibly simple...
We would like to make the profession of law a better place for all attorneys and we want to reward the attorneys who step up and take immediate action.
We know that if you complete the course and implement the strategies that we discuss, you will become a raving fan of Ultimate Attorney and a customer of ours again in the future.
From our point of view, there is only an upside, and no downside, as we are investing in this platform, the attorneys who are members, the future customers of Ultimate Attorney, and You...
We Have Created This
So That There's Literally
No Way You Can Lose...
So That There's Literally
No Way You Can Lose...
At the absolute bare minimum, you will receive have a full 30 days to go through the entire course and gain an incredible amount of insight to upgrade your law firm, 100% risk free, then after you have submitted your course notes and your video takeaway of the best insights in the course, we are going to give you back 100% of your money.
Here is what you need to do next...
Simply click the Checkout Button below to join the Attorney Essentials course. You immediately will be directed to a secured checkout page where you can register for the course.
Upon registration, you will be granted immediate access to the entire Attorney Essentials Course.
Once you enter the members’ area, please watch the Welcome Video as we outline everything that you will need to achieve success in the program.
We will also be sending a confirmation email letting you know that you are registered, as well as your receipt so that you can submit it to your CPA as a business expense for your continuing education.
This is a no brainer...
We have taken all the risk out of this decision for you...
100% SECURE CHECKOUT
So we encourage you to register for the Attorney Essentials course today before Draye’s schedule is jam-packed with all of the other attorneys who are vying to take him up on this incredible offer.
Between the complete Attorney Essentials course, the numerous bonuses, the 30-Day money back guarantee and cutting you a check for completing the course.
We have made this an absolute no-brainer for you!
Click the button below to get started! We look forward to seeing you on the inside and helping you to dramatically enhance your practice and achieve the success that you have dreamed of.
Your Friends,
Draye Redfern & Mary Jane Dykeman
Some Opportunities Only Present Themselves Once...
Get immediate Access to The Entire Attorney Essentials Course for Just $1,197.00 with absolutely NO RISK to you...
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P.S: If you've skipped to the bottom of this page just to see the price... That's ok! It's a mere $1,197... and it's an absolute No Brainer. Take the time to read everything that we have included for you (above)... Once you do, we look forward to seeing you on the inside.